The Brief- September

The Brief- September

Please see the updated meetings schedule for Rancho Cordova Travel & Tourism Marketing/Events Meetings and Board Meetings.


All are welcome and lunch is provided. If you would like to receive the calendar invite for these meetings, please contact

Meetings Schedule


  • 18th- Marketing/Events Committee Meeting at City Hall, Suite 117
  • 26th- Board of Director's Meeting at City Hall, Community Board Room


  • 15th- Marketing/Events Committee Meeting at City Hall, Suite 117
  • 30th- Board of Director's Meeting at City Hall, Community Board Room


  • 7th- Board of Director's Meeting/ Holiday Party, Hyatt Place
  • 20th- Marketing/Events Committee Meeting at City Hall, Suite 117

Barrel District

How excited are you for The Barrel District Experience of Rancho Cordova??? Can't sleep. Can't eat. Reach for the stars. Over the fence. World Series, kind of thing? Us, too. Keep a sharp eye out for the new Rancho Cordova Travel & Tourism logo at the event! Don't have your tickets yet? Tickets are limited- buy them here.

Don't miss the Barrel District Experience on October 6th!

Vision, Mission, Values, and Brand Promises

The Rancho Cordova Travel & Tourism staff and Board of Directors have been hard at work revamping our brand and renovating our website (stay tuned for the launch date)! With a new visual identity, comes a refined statement of our vision, mission, brand promises, and values. Take a look!

Vision: To welcome the world to Rancho Cordova, California.

Mission: To enhance the Rancho Cordova community through the economic and social contributions of travelers to the region. To achieve this, Rancho Cordova Travel and Tourism markets domestically and internationally and ensures the guest's experience in Northern California is world class.

Values: Kaizen, Respect, Integrity, Alignment, Innovation

Brand Promise: When you visit Rancho Cordova, you see the promise of America.

Visitor Promise: No matter where you’re from, you will always be welcome.

Stakeholder Promise: Rancho Cordova Travel & Tourism is the essential economic engine that entices visitors to Rancho Cordova. With integrity and respect for the community, RCTT inspires travel to Rancho Cordova. We work with our partners to support their business opportunities.

DMA West Update

This September, Rancho Cordova Travel & Tourism Marketing Manager, Leena Riggs, traveled to Boise, ID to partake in the Destination Marketing Association of the West's Education Summit. This two-and a half-day conference was focused on industry trends, round-table discussions, and networking with current and potential vendors. With an increased focused on destination management, the conference provided valuable discussion and resources to RCTT as staff finalized the new vision, mission, values and brand promises.

Visit California

At the September Marketing Committee Meeting, Kristine Tsusaki-Reddick, Director of Client Relations- Northern California for Visit California brought us some complimentary materials! Did you know that hoteliers can all bulk-order Visit California maps and publications for free?! In fact, any tourism-related businesses can take advantage. Here’s the link:

Learn more about Visit California at the Rancho Cordova Travel & Tourism Hospitality in Summit in January 2019. Keep an eye on your inbox for an invite!

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