Visit Rancho Cordova's President & CEO Receives CDME Designation

FOR IMMEDIATE RELEASE

Visit Rancho Cordova President & CEO Receives Destination Management Executive Designation

Rancho Cordova, Calif. July 24, 2020 – Marc Sapoznik, President & CEO of Visit Rancho Cordova has earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the destination management industry. The focus of the program is on vision, leadership, productivity, and the implementation of business strategies. This year’s CDME class was recognized during Destinations International’s Annual Convention which was held virtually July 14-15, 2020.

The CDME designation is the tourism industry’s highest individual educational achievement. The program is designed to better prepare senior destination organization professionals to become more effective organizational and community leaders and to identify and respond to the constant change and increasing competition in the industry.

“Congratulations to those who have earned their CDME credential, the tourism industry's highest individual achievement." said Don Welsh, president and CEO of Destinations International. “These leaders are now equipped with the knowledge needed to adapt to and manage the increasing change and competition facing our industry.”

“The communities that we serve can’t afford to stand still, and neither can we as destination leaders,” said Maura Gast, FCDME, Executive Director of the Irving Convention and Visitors Bureau and the CDME Board Chair. “The CDME program pushes us to ‘think beyond our mandate and act beyond our tenure’ and to see our roles in our communities’ viability as something much bigger, and something much more integral to the community fabric.”

“In addition to the educational components of the CDME program, the opportunity to collaborate with some of the best minds in the industry was incredibly valuable,” said Marc Sapoznik, President & CEO of Visit Rancho Cordova. “I am truly honored to place CDME behind my name.”

For more information about CDME or Destinations International, visit www.destinationsinternational.org.

About Destinations International

Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.

About Visit Rancho Cordova

Visit Rancho Cordova is the official tourism organization of Rancho Cordova, California—a vibrant community where over 90 languages are spoken and small-town warmth meets global flavor. Rancho Cordova proudly opens its arms to every family, road tripper, and adventure seeker looking for an unforgettable experience. Come see what makes this quirky destination one of Gold Country's hidden gems!

Representing 17 lodging properties, quirky outdoor attractions, and thriving major events, Visit Rancho Cordova helps welcome more than 880,000 visitors each year and delivers over $325 million in annual tourism impact. For more information on Rancho Cordova, visit our website here or explore affordable hotels here.