Dear Stakeholders & Partners,
Throughout the past year, the VRC Sales Team has achieved exceptional growth, solidifying our destination's standing.
We saw an impressive increase of 185 leads, generating 45,107 room nights year-over-year. Our commitment to innovation led us to introduce PERCup!, a program designed to foster hotelier engagement through point-based incentives and increased involvement of the Visit Rancho Cordova sales team in the hotel sales process. Notably, we revamped Rancho Rewards, offering $10 nightly rebates and a compelling 1/40 comp ratio for new groups and events, boosting its appeal to event planners.
Our dedication to personal connections was evident in the implementation of Quarterly Quorum Sales Meetings, facilitating valuable face-to-face interactions. Expanding our reach, we forged new strategic partnerships with influential entities like CSUS Athletics, SF Travel, CA Star, Sports ETA, and HPN Global, ensuring heightened visibility locally and beyond.
This collective effort, supported by our passionate team and dedicated stakeholders, continues to propel Rancho Cordova as a coveted and irresistible destination.
Maggie Thyken Huss,
Director of Sales