2022 Annual Report

Thank you for attending our Annual Meeting!
For more details on Visit Rancho Cordova, see below or contact us at info@visitranchocordova.com.

Seven people holding a sign at an escape room

Annual Meeting Agenda

Dear Stakeholders, To say these have been transformational times for the travel industry would be an understatement. The impacts from COVID-19 continue to have ripple effects throughout our industry, from staffing and workforce development issues, changes to the way we travel, and understanding how we come out of the pandemic into a new reality. Despite the challenges, compared to similar destinations around the country, Rancho Cordova lodging properties, in aggregate, fared better than most during fiscal year 2021/2022. In large part, this was due to government business that came in the form of National Guard and FEMA, along with select state agency staff that needed to locate close to the California Office of Emergency Services (CalOES) offices. Of course, the massive Caldor Fire provided the impetus for several thousand room nights to be utilized in our city by firefighting agencies and evacuees. While our community worked to come back from the lowest points of the pandemic, Rancho Cordova Travel and Tourism Corporation (RCTTC) took numerous steps to prepare for the future. In 2021, the Tourism Business Improvement District (TBID) was renewed for a 10-year period. This allowed RCTTC to expand our team to better serve the needs of our stakeholders. We sit at seven full-time staff members, up from two prior to the pandemic. This gave the organization an opportunity to fine-tune and deliver more effective marketing programs for our new reality, and to establish a bonafide sales department with Maggie Thyken Huss joining our team as the Director of Sales. Maggie has generated over 100 leads with the opportunity of over 12,000 room nights this calendar year alone. With previous experience at Visit Sacramento and the Sacramento Sports Commission, Lisa Leonti-Nottingham, has become our team's newest addition as Sales Coordinator. Our marketing team has expanded too! Newest to the team, as Content Manager, Greg Watry, has come aboard with an impressive and accomplished multi-year journalism background. Earlier this year, Aubrey Hall also joined the team as Marketing Coordinator, with instrumental experience artistically. With Leena Riggs at the helm, marketing campaigns have generated significant room nights. One example is a single Expedia campaign that generated over 3,100 room nights and $460,000 in revenue to Rancho Cordova lodging properties. On the administrative front, Dawn Hall joined the organization full-time as our Operations Director with over a decade of experience in the business community at the Rancho Cordova Chamber of Commerce. With all the changes, conferences, and events coming back into existence, we have expanded our presence at key industry events, are involved with more community and industry organizations than ever and continue to focus on future impact for our lodging properties and tourism-impacted businesses. As we embark on the 2022/2023 FY, a new hotel is opening in our city. The Marriott TownePlace Suites will open in October, adding 117 beautiful hotel rooms to our market. With city-wide occupancy rates above historical averages, the hospitality industry in Rancho Cordova has proved extraordinary resilience. RCTTC looks forward to continuing to lead our destination to greater success in 2022/2023 and beyond. With warmest regards,
Marc SapoznikPresident/CEO

Meet Visit Rancho Cordova

Marc Sapoznik

President/​CEO

Dawn Hall

Operations Director

Maggie Thyken Huss

Director of Sales

Leena Riggs

Director of Marketing & Partnerships

Aubrey Hall

Marketing Coordinator

Greg Watry

Content Manager

Lisa Leonti-Nottingham

Sales Coordinator

Who we are

TBID over Time

bar graph showing Visit Rancho Cordova TBID
Pictured: Visit Rancho Cordova 5 year TBID growth
budget pie chart for Visit Rancho Cordova
Pictured: 2022 Budget
$2.63 M

Visit Rancho Cordova Board of Directors

Thank you 2021-2022 Visit Rancho Cordova Board of Directors

Advisory Visit Rancho Cordova Board Members

Incoming Visit Rancho Cordova Board of Directors

Letter from the Chair

Rancho Cordova TBID Assessment Hotels

Show Results For:
Category

Marketing Highlights 2021-2022 FY

pie gragh of day/overnight visitation with averages for visit rancho cordova
Pictured: Visitor Data 2021-2022 FY
map of USA with blue color to indicate visitation to rancho cordova
Pictured: Visitation by state in USA
map of california with blue gradient to indicate visitation to rancho cordova
Pictured: Visitation by county in California

New team members; new content!

Website traffic 21-22 FY

Social media highlights

Check out some of our Localhood stories!

Visit Rancho Cordova Foundation

Visit Rancho Cordova Interns

Threshold 360 Virtual Tours

Tour the Sacramento Rancho Cordova Marriott

Learn more about our experience passes

Community Partnership Program

Community Engagement Manager- COMING SOON

Sales Highlights 2021-2022 FY

three circles with room nights and leads generated
Keep an eye out for the updated lead request form!
Maggie Thyken HussDirector of Sales

FAMs & focus groups

Conferences/Trade Shows on the horizon

New! Industry 2022-2023 Memberships and Sponsorships

NEW! Sales Department Team Members

Major Events