Rancho Cordova Travel & Tourism Executive Director Receives Destination Management Executive Designation

Rancho Cordova Travel & Tourism Executive Director Receives Destination Management Executive Designation

Press Release: Rancho Cordova, Calif. July 24, 2020

Press Release: Rancho Cordova, Calif July 24, 2020; Marc Sapoznik CDME

FOR IMMEDIATE RELEASE

Media Contact: Leena Riggs, leena@visitranchocordova.com

Rancho Cordova Travel & Tourism Executive Director Receives Destination Management Executive Designation

Rancho Cordova, Calif. July 24, 2020 – Marc Sapoznik, Executive Director of Rancho Cordova Travel & Tourism has earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the destination management industry. The focus of the program is on vision, leadership, productivity, and the implementation of business strategies. This year’s CDME class was recognized during Destinations International’s Annual Convention which was held virtually July 14-15, 2020.

The CDME designation is the tourism industry’s highest individual educational achievement. The program is designed to better prepare senior destination organization professionals to become more effective organizational and community leaders and to identify and respond to the constant change and increasing competition in the industry.

“Congratulations to those who have earned their CDME credential, the tourism industry's highest individual achievement." said Don Welsh, president and CEO of Destinations International. “These leaders are now equipped with the knowledge needed to adapt to and manage the increasing change and competition facing our industry.”

“The communities that we serve can’t afford to stand still, and neither can we as destination leaders,” said Maura Gast, FCDME, Executive Director of the Irving Convention and Visitors Bureau and the CDME Board Chair. “The CDME program pushes us to ‘think beyond our mandate and act beyond our tenure’ and to see our roles in our communities’ viability as something much bigger, and something much more integral to the community fabric.”

“In addition to the educational components of the CDME program, the opportunity to collaborate with some of the best minds in the industry was incredibly valuable,” said Marc Sapoznik, Executive Director for Rancho Cordova Travel & Tourism. “I am truly honored to place CDME behind my name.”

For more information about CDME or Destinations International, visit www.destinationsinternational.org.

About Destinations International

Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.

About Visit Rancho Cordova

Visit Rancho Cordova serves as the tourism bureau for Rancho Cordova. With 17 lodging properties within the city limits, offering economy to Four Diamond accommodations, Rancho Cordova is the ideal basecamp to explore Gold Country and northern California. Rancho Cordova’s Barrel District offers a bevy of craft breweries, distilleries and a meadery. and Sacramento International Airport is located 25 miles away. With 880,000 visitors annually, tourism in Rancho Cordova delivers nearly $200 million in economic impact annually. For more information on Rancho Cordova, visit www.visitranchocordova.com.